In an effort to provide abused children with a safe way to reach out
for help, a Spanish organization called the Aid to Children and
Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.
The
secret behind the ad's wizardry is a lenticular top layer, which shows
different images at varying angles. So when an adult—or anyone taller
than four feet, five inches—looks at it they only see the image of a sad
child and the message: "sometimes, child abuse is only visible to the
child suffering it." But when a child looks at the ad, they see bruises
on the boy's face and a different message: "if somebody hurts you, phone
us and we’ll help you" alongside the foundation's phone number.
Child abuse is insidious...The affects of child abuse will never go away...as long as one abused child still lives and breathes, the pain is there. Kudo's for those who are at least trying to get the message out.
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