Candy Corn Oreos?

Just in time for Halloween and sold exclusively at Target:

I'm just not sure...don't get me wrong, I love candy corn and absolutely ADORE Oreo's but that doesn't mean I want to mix them. Of course, I shouldn't pass judgement, I haven't tasted them. And most likely won't...the closest Target to my little town is about an hour and a half away.

I just wonder, who thought these up? Who sold Nabisco on the idea? And most importantly, why?